Virtually zero coverage, a price that translates to nearly $10,000 today and completely devoid of apps. It also had a 10 hour charge time which only translated to about half an hour of use. Truly a pinnacle of technology. From town criers to SMS While the big breakthrough of 1983 was a far cry from the iPhone X, it was a harbinger of things to come - a personal telecommunications device that could be carried outside the wired home. It took another 10 years to make cell phones that you could comfortably - well, comfortably enough - carry in your hand. And it would take a few more years before the advent of the flip phone. In the end,
it took nearly 25 years after the original Motorola mobile phone before smartphones and mobile marketing as we know it now emerged. Certainly, forms of "mobile" marketing existed before the iPhone went on sale in 2007. Centuries ago, young boys called town jewelry retouching service criers - the millennials of the Middle Ages - shouted news as they roamed the European streets. In the 1800s, door-to-door hawkers were a mobile sales force to be reckoned with. But, of course, they weren't telephones. And it wasn't until the early 2000s that SMS (Short
Message Service, aka SMS) - along with web access via mobile browsers - took off. With these factors now in play, connecting with consumers through wearable devices has begun to emerge as a viable mass marketing tool. Preparations for incoming But we're not just talking about phone technology today, or mobility, for that matter. The idea of using phones - smart or not - as a means of reaching prospects and customers has been around since the early 1900s. It wasn't until the 1970s that call centers and what the we quickly dubbed the 'telemarketing' appear.