This year we have seen one of the biggest changes in the seo industry. With the growth of mobile and voice search, users are changing the way they use search engines like google. Being number one on the serp results pages is no longer necessarily the goal we should aim for. You've probably noticed that your own search and browsing behavior has changed in recent years due to google's changes and the fact that we search for information faster when we're on the go. 15 digital marketing trends in 2022: metaverse, nfts, cookieless... - image 1024x485 featured snippets and other information in the serps mean that you no longer need to click on a website to get the information you're looking for.
It's right there on the google search bulk sms service results page. This information can appear in many places, but the most searched position is right at the top of the page, before the list of organic pages. Over 60% of search results returned by google are now featured snippets. 5 # conversational marketing as gartner predicted, users increasingly want more non-intrusive self-service experiences. For this reason, the conversational marketing application such as chatbots in ecommerce and live chats that accompany and provide security to users in the last mile of the purchase will have a critical role. Chatbots in full funnel strategies or typeform -type questionnaires,
with conversational surveys or questionnaires, also demonstrate their great ability to attract leads . We must bear in mind that these leads can be very different from the rest of the qualified leads , but they can help us generate audiences and obtain data that, with a good inbound marketing strategy , will promote many sales. 6 # video marketing is imposed according to a cisco study, in 2022 video will represent 82% of all online traffic. Videos are 53 times more likely to rank high in serps than other seo techniques .