Facts and Theories on Crawl Budget and the Importance of URL Optimization Pubcon Vegas 2016 by Dawn Anderson Pg Dip DigM Want more information on these tech issues? Follow Barry Adams, Michael Gray and Dawn Anderson on Twitter. Advertising Continue reading below Session 2: Link Building in 2016 Pubcon is packed with some of the best SEOs, which is why I chose to attend my second session of the day at Pubcon with Dixon Jones and Loren Baker. Their presentations on link building in 2016 convinced him for link builders looking to do things differently with a little tech twist.
Majestic Marketing Director Dixon Jones has taken a deep dive into link building based on your entity. He explains that when Majestic hair masking service changed its name from 'Majestic SEO' to 'Majestic', they started competing for Google's Knowledge Graph against 'Majestic Wine'. To earn the placement, he began to bond with his entity. Dixon Jones Pubcon Day 1 Below I highlight the main tips: Advertising Continue reading below Create links to your entity, not to a page. Become an entity and be linked to your entity data sources. Wikipedia is an example of a data source.
If you want to learn more about link building as a Dixon Jones entity, check out his slides on Dropbox. Loren Baker has given many tips on link building. Since founding SEJ in 2003, Loren Baker has been busy developing (and revolutionizing) link building strategies for her clients with her company, Foundation Digital. In this presentation, Baker explains how he not only uses site audits as a tactic for link building, but also to invest in your brand equity. Loren Baker Pubcon Day 1 Let's take a look at some highlights: Advertising Continue reading below One of the best tools for acquiring data, especially natural language data, is Google.