Taking users of all ages as a whole, the content creation carrier completes the evolution of text-picture-video, but the actual creators of middle-aged and elderly users may be different. For example, color TV, which is also mainly targeted at middle-aged and elderly people, should be used as a video carrier. Theoretically, the users should be higher than that of graphic and text executive list applications, but the actual number of users of beauty articles is much higher than that of color TV. There are various reasons. The operation side can explain one point. The crowd executive list shooting scene is much higher than the recording video, and the user's photo editing needs with Meipian are far greater than the video editing positioning of color TV.
Similarly, the photo album of small rice cakes is also popular among middle-aged and elderly people because of its convenient production and easy to use. From executive list the perspective of content strategy, vertical users have their own unique usage scenarios. For example, if the creation tools meet various creation needs as much as possible, the number of users has the opportunity to further expand and penetrate, and stimulate more creation executive list desires. 2. The degree of content commercialization determines the content production logic Content is roughly divided into pgc, ugc and ogc according to the production method. Generally speaking, the UGC community is naturally compatible with PGC, but it is difficult for the PGC/OGC community to be compatible with UGC.
The content production method is not only determined by the operator, but also the production threshold and business of the content itself. It is related to the degree of socialization. In theory, the pan-living community is more suitable for ugc content. Content executive list strategy formulation takes into account dimensions such as product positioning, content stock, output, and consumption to ensure that there is a suitable content output method. There is a "counter-example" here. iQIYI once hatched a Jinshi APP targeting middle-aged and elderly executive list users under the "Apple Tree Mode", mainly pgc video content, but is this enough to become an independent APP? First of all, it is unknown whether there is enough content after selecting pgc supply from the content source.